The Galaxy A10s is Samsung's second ODM smartphone
Final updated: August 14th, 2019 at 14:37 UTC+01:00
As reported a couple of weeks ago, manufacture watchers predict that Samsung will ship anywhere betwixt 30 to xl one thousand thousand ODM (original design manufacturer) smartphones by the end of 2019, and it appears that the Milky way A10s will play a role in this. The Galaxy A10s refresh was introduced earlier this week, and as information technology turns out, the device isn't manufactured by Samsung. Instead, according to the phone's FCC documents, the Galaxy A10s is manufactured past a visitor in China known every bit Jiaxing Yongrui Electron Engineering.
This effectively means that the Milky way A10s is Samsung'south second ODM smartphone post-obit the Galaxy A6s launched in China last twelvemonth. But unlike the Galaxy A6s which remained exclusive to the Chinese market, the new Milky way A10s is expected to hit the shelves in other countries as well, including India. This would surely help Samsung in achieving the aforementioned 30 to 40 million ODM phone shipments before 2020.
Samsung could further boost its presence in some markets using ODM phones
The purpose of giving another ODM company in Red china the rights to industry a phone under the Samsung brand is to reduce product costs and, ideally, carry some of those savings over to the smartphone's launch price. The Galaxy A10s has yet to be priced by Samsung but once the company or retailers spill the beans, it volition exist interesting to see simply how affordable it is.
This ODM strategy applies primarily to the budget and mid-range segments, and then nosotros don't expect Samsung's flagships to become ODM phones anytime presently. But if the decision to rely on an ODM will pay off for depression-toll devices then Samsung might be able to increase its presence in Cathay, Republic of india, and other markets where information technology's been competing (and sometimes losing ground) against Chinese brands. That is, equally long as more ODM phones will exist released in the futurity and pricing is competitive.
What will the company's third ODM telephone be? Where and when will it release? Only time will tell. Until then, what are your thoughts on Samsung's decision to rely more than on ODMs for budget phones? Allow u.s.a. know in the comment department.
Source: https://www.sammobile.com/news/the-galaxy-a10s-is-samsungs-second-odm-smartphone/
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